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Mark Morrison, as a psychology PhD student at Michigan State University, developed a "better" research poster in 2019. This model explicitly states the central message in extremely large letters at the center of the poster, with other information pushed to the margins. Morrison has provided templates for this model via Open Science Framework:
Before starting your poster, ask yourself:
What is the central message I'm hoping to convey with this poster?
This could be why the research that you did was important, a particularly surprising or interesting result, or how you plan to expand on the research in the future. This should be your "North Star" as you develop your poster, meaning any choices you make about the poster's content and design should be in support of that central message.
Research posters, by and large, follow a general set of guidelines without all being the same, much in the same way that research papers often follow a familiar structure:
It's a good idea to outline the key points you'll need to include while making a rough sketch of the poster.
Image from Indiana University's IT Training Tips blog
This will help you figure out how much information you'll be able to include, what kind of graphs or charts you may need to make, and how the content will look one the poster when finished. No need to get fancy, this is just a visual outline to get you thinking about the process.